Industry
Banking
Client
Maybank
Services
UX Design · UI Design · Product Design
Mobile Banking App, Internet Banking
& Public Website
Impact
91%
of increase in transactions from the Mavbank2u mobile banking application
68%
of increase in new account openings
🏆
FSI Innovations Award Winner 2018
Personalised experience through CX transformation
Client
Teamed up with Maybank virtual banking team to elevate the digital banking experience and drive financial innovation in Malaysia and Indonesia.
Challenge
How do we create a better user experience for all Mavbank's digital touchpoints and their different customer segments.
Solution
Conducted ethnographic studies to understand the need of digital banking and test our solutions with real users to validate the usability and efficiencies of the new experience.
